Lead Data and Delivery – Two Important Factors when Buying Online

insurance lead deliveryAre you ready to buy insurance leads online for the first time? Is this something you have done in the past? No matter how much experience you have, there are many factors to consider as you move forward. With more and more agents buying leads, you have to be careful of what you are doing to ensure that you spend your time and money wisely.

As you attempt to choose a lead provider, start by focusing on the type of data that you will receive as well as the delivery methods. These are two details that will help you make a decision that you are comfortable with.

Lead Data

When researching a prospective provider, one of the first details to look for is the type of data you will receive with each lead that you purchase. In other words, what are you going to get for your money? Will you receive a name and phone number only? Will you receive much more information as a means of making your job even easier? Since every company is unique, you need to ask and answer these questions as soon as possible.

There is one thing you can do to make things easier on yourself: ask for a sample lead. Many providers have these available on their website (Hometown Quotes has a good selection of sample leads), so you never have to contact customer service to request a sample.

As you review the sample, take note of the type of information that is included. As you can imagine, the more information that is included the better off you are going to be. The most comprehensive leads include detailed contact information as well as other points such as age and sex. Along with this, you may receive details pertaining to the type of insurance that the consumer is buying, such as health history for life insurance.

Lead Delivery

It is one thing to buy insurance leads. It is another thing to have these delivered to you in a fast and efficient manner. Some companies offer more lead delivery options than others. It is important that you are aware of your many options.

In short, you only want to consider companies that are going to deliver leads to you in real time. This gives you the chance to contact a consumer when he or she is thinking about buying a policy. Subsequently, it increases your chance of a sale.

Most agents prefer to receive leads via email or through another web based interface. Along with this, some providers off phone transfer leads. Either way, you want to make sure you are getting the information in real time.

If you quickly contact prospects after purchasing and continually hear that they have already purchased from another agent, you may begin to wonder if you are truly receiving the leads in real time. This is a red flag and something you should keep a close eye on.


There is no denying the importance of lead data and delivery when purchasing insurance leads online. If you don’t focus on these two details, you may end up spending money with a company that does not offer exactly what you are looking for.

Before you do anything, review sample leads from each company that you are interested in doing business with. Along with this, learn more about the delivery methods that are available to you.

Buying internet insurance leads is a great way to increase sales and ensure that you are always busy. Of course, you don’t want to jump the gun and get involved with a provider that does not have your best interests in mind as far as data and delivery is concerned.

0 comments… add one

Leave a Comment