Benepath

Written by Kevin
Current as of September 28th, 2023

Benepath is a Pennsylvania based insurance lead company offering exclusive web leads, calls and aged leads. The company, founded by insurance veteran Clelland Green, started offering exclusive health insurance leads in 2008. Since that time, Benepath has added Medicare Supplement, Group Health, Life/Final Expense and Commercial lines along with a shared individual health insurance product.

Lead Generation

Benepath generates their own leads primarily from paid search traffic which is the best source of incoming traffic for web leads with the consumer initiating the connection.

Utilizing search traffic is consistent with the top shared lead providers as well although shared lead companies are likely to incorporate more interruption based advertising to generate the volume of leads needed for their business model

Service Agreements

Benepath customers start with a simple four-week agreement with no ongoing commitment. The reason initial contracts are standard with exclusive lead vendors is a notable distinction from buying shared leads.

With regards to service agreements, I find digital marketing agencies and custom telemarketing lead generation campaigns to be a better comparison.

Working Leads

When it comes to working exclusive or shared web leads speed of response is the most important conversion factor.

Response time has less to do with competing with other producers as much as contacting your prospect while they still have insurance needs at the front of their mind.

One specific benefit of Benepath exclusive web leads is a personalized shopping experience. After an insurance prospect submits a quote request, Benepath directs the user to a custom landing page with an agent profile and contact details of the lead buyer.

Benepath’s custom agent landing page can also be populated with an instant quote if the buyer is using an insurance software such as Quotit or Broker Office.

As you might expect, immediately providing the consumer with contact information and an expectation of who will be getting in touch has a tremendous impact on contact rate.

Pausing and Scheduling

Benepath offers customers lead pausing up to 14 days per year and scheduling flexibility Monday through Friday from 7 am to 11 pm and overflow for overnights and weekends.

Lead Returns

Benepath offers a lead return policy in-line with other lead companies. Return requests are required within three weeks of delivery. Returns are allowed for disconnected phone numbers, names that do not match submitted information, non-English speaking and fax lines.

How Much Do Benepath Exclusive Leads Cost?

The majority of the questions I receive from readers have something to do with lead pricing. As much as I wish each provider had an exact price menu, it just doesn’t work that way.

Location and desired volume play a significant role in the price lead companies can offer. This is especially true when it comes to exclusive leads.

For readers that are accustomed to buying shared leads it is important to note that exclusive leads do have a higher price point, typically ranging from $20-100+.

Price is always relative to lead quality and conversion rate, so it’s essential to test to determine value.

The current product price chart posted below.  Exclusive Medicare Leads start at $25.

Benepath Aged Leads

Aged leads are another product that Benepath offers that you won’t find with most shared lead providers.

Benepath aged leads are leads that came through without a lead buyer available at the time and are available for Health, Med Supp, Group Health, Commercial and Life or Final Expense product lines.

Aged leads are an excellent starting point for new producers that are still tuning their sales technique and follow up schedule.
Benepath aged leads are the definition of a premium aged lead as they are generated from the same premium traffic sources as their exclusive leads.

Benepath Phone Calls

Benepath also offers exclusive phone call leads which are comparable to related call services popular among shared lead companies. Calls are delivered via warm transfer and inbound call with email and voice mail notification for unanswered calls.

 

Feature List

• Search Generated Exclusive Leads
• Exclusive Phone Calls
• Shared Individual Health Leads
• Premium Aged Leads
• Agent Branded Thank You Page
• Pause and Scheduling Options
• Expert Support
• CRM Integrations and 2-Way Datafeed Sync
• Lead Return Options – Up to 3 Weeks From Delivery

Types of Leads

• Medicare Supplement
• Medicare Advantage
• Individual/Family Health
• Group Health
• Life
• Final Expense
• Commercial P&C (Liability, Workers’ Compensation and Commercial Auto Insurance)

Delivery Options

• Email
• Live Transfer Calls
• Text
• CRM Sync

Special Offers

Offer Link: $200 in Free Leads with Sign-Up

Phone

1-866-471-6279