Buying Insurance Leads? 5 Details to Consider

When comparing insurance lead providers, many agents fall into the trap of focusing solely on the most common details. These include things such as lead cost, line, filters, and method of delivery.

While these details are important, there are a few less emphasized but also excellent factors to determine which providers are a good fit for your specific needs.

Insurance Lead Buying FactorsHere are five oftentimes overlooked details of insurance lead providers:

1. Is a Contract Required?

While most major insurance lead providers don’t require a contract, check on this detail before making a final decision. The last thing you want is to get tied up in a long-term contract.

2. Average Buyers per Lead

It is amazing that so many agents overlook this important detail, perhaps because most lead companies do not make much mention of it. When buying from the top providers of shared leads you need to know, on average, how many other agents are receiving the same lead. This will give you an idea of what type of competition you are up against.

3. Exclusive Lead Options

Maybe you don’t want to purchase shared leads. Instead, you want to be the only agent that receives the consumer’s contact information. In this case, you are interested in what is known as “exclusive leads.” You will pay more, but your chance of a sale is greater since you are the only person making contact with the prospect.

Tip: Exclusive lead sources can be very good but they are often very hit or miss and are typically not consistent.  I like to look for shared lead providers that will allow you to limit the competition through tiered pricing.  Quote Wizard and NextGen do a good job of this with their leads.

4. Lead Return Policy

While every insurance lead company does its best to filter out bogus leads, none of them are 100 percent successful in doing so.

If you run into a bad lead, you should have the ability to return it to the company within a specified period of time. Most give you a 10-day window, from the date of purchase, to return a bogus lead.

5. Promotions

Is there anything better than getting something for free? In the world of buying insurance leads, the answer is no. Most companies always have a promotional offer, although some are better suited to agents than others. From free leads to a $100 (or more) credit, you should know what you are being offered and then take full advantage.

What Now?

At this point, you probably feel one of two ways:

  • More comfortable with your ability to compare providers and choose the right one
  • More confused than ever before, thanks to all of the details that you have to focus on

As long as you take the time to compare insurance lead companies, paying close attention to these details, as well as those that are more basic, you should feel comfortable buying leads for the first time in the near future.


Also Check Out: How To Work Insurance Leads

1 comment… add one
  • Thanks for sharing such important tips for buying insurance leads. I am sure many insurance agents can learn what they need to look before buying any insurance leads so that they don’t get under a trap. Keep sharing such informative blogs!!


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